More
Back to top

Bin It Your Way!

Of all the items that end up as litter, one of them can’t be swept away and that’s chewing gum. 

To tackle the problem, gum manufacturers, governments and the charity Keep Britain Tidy run an annual campaign to encourage people to dispose of their gum correctly.

The campaigns are funded by gum manufacturers: The Wrigley Company and Perfetti Van Melle.  The group also receives support from Defra, the Scottish and Welsh governments, Keep Wales Tidy, Zero Waste Scotland, the Food and Drink Federation and the Chartered Institute of Wastes Management (CIWM).  It’s a unique example of competing companies pooling resources to educate consumers about how to properly dispose of their product.

Each year, local authorities and business improvement districts (BIDs) are invited to submit applications for the campaign to run in their area. In 2014, 12 were selected across the UK and we saw an impressive 38% average reduction of dropped gum in monitored areas with some areas recording reductions of up to 90%.

This year's campaigns are taking place throughout September.  If you are a local authority, Business Improvement District or University and would like to take part, please download and complete the application form and return to us by Friday 22 April 2016.

 

Last year’s results

12

organisations
took part last year

38%

less gum litter
on average

90%

reduction in
one community

Back to top

Who are CGAG?

We’re the experts on fighting gum litter. The Chewing Gum Action Group (CGAG) is a behaviour change campaign designed especially for local authorities.

Please take a minute to look through our website, learn more about us, our past work and how your community can take part – for free.

"Chewing gum is difficult and costly to clean up. Gum stuck to the floor creates a negative perception for residents, shoppers and local businesses. This gum campaign successfully raised awareness, reduced gum littering and reminded everyone that if you drop gum you face a big fine."

Councillor Alex Norris, Nottingham City Council

"This campaign had a dramatic effect on the amount of gum litter on our streets. We saw a massive reduction of 93%. This shows the campaign not only led to a huge improvement in the quality of the city’s streets, but also genuinely changed attitudes."

Lucy Prisk, Cardiff City Council

"It costs on average £2 to remove each piece of gum, so this campaign saved us vital funds which could then be better spent elsewhere. Encouraging behaviour change is the only long-term and sustainable solution to the problem of littered gum. Working with the Chewing Gum Action Group was a really successful way of tackling this issue and urging people to dispose of their gum responsibly. "

Councillor Phil Townshend, Coventry City Council
Back to top

What’s going on in our world?

Chewing Gum Action Group

We launched our latest campaign to the media today. Check out the video on the BBC website: http://www.bbc.co.uk/news/uk-34578814 #binityourway
Apply now to become an partner in this year's campaigns
Our latest chewing gum litter campaign launches today. Working with 12 councils and Business Improvement Districts, we're encouraging gum chewers to ‘Bin...
Our new campaign launches across the UK today. Here's the story on the Keep Britain Tidy...
Our latest campaign is due to be launched on Monday 7 October 2013

@keepbritaintidy

Fix your electricals today @RestartProject #RestartParty @lbbdcouncil Barking Learning Centre 12-3 free all welcome https://t.co/r4DoELLCQ7
Fix broken electricals and reduce waste tomorrow @RestartProject #RestartParty @lbbdcouncil Barking 12-3pm https://t.co/W309NUQwTe
RT @kingsmeadfield: Great press coverage in the Kentish Gazette for our River Clean-up: @CanterburySoc @civic_voice @KeepBritainTidy https:…
RT @environmentjob: Recycling Promoters/Team Leader: @KeepBritainTidy Brent, Hounslow, Richmond-Upon-Thames, £9.40 - £10.40/hour https://t.

Apply now to become a partner in the 2016 chewing gum litter campaign

Of all the items that end up as litter, there’s one that can’t be swept away and that’s chewing gum. To tackle the problem, gum manufacturers,... 23rd
Mar


Read more...

London's Oxford Street transformed in the fight against litter

Campaign launches to change behaviour towards chewing gum disposal 19th
Oct


Read more...

Apply now to be a partner in this year’s chewing gum litter campaigns

Of all the items that end up as litter, one of them can’t be swept away and that’s chewing... 9th
Jun


Read more...
Back to top

Previous campaigns

2012

The 2012 campaign tapped into the excitement surrounding the Olympic and Paralympic Games, urging people to do their country proud.

2011

Following-up on the 2010 campaign with new graphics, we kept reminding people that dropping gum would cost them a packet.

2010

The ‘Save Yourself a Packet’ campaign drove home the point that improper gum disposal came with an £80 fine, and encouraged people to do the right thing.