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Chewing Gum Action Group
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2012 CAMPAIGN

The 2012 campaign tapped into the excitement surrounding the Olympic and Paralympic Games, urging people to do their country proud.

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2010/11 CAMPAIGN

Following-up on the 2010 campaign with new graphics, we kept reminding people that dropping gum would cost them a packet.

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2009 CAMPAIGN

The 2009 campaign produced positive results, indicating that the campaign, which was now in its third year running, was proving to be a continual success.

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2008 CAMPAIGN

The 2008 campaign produced positive results demonstrating that the 'Sin bin' / 'Guilty not charged' campaign has been successful for a second year running.

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Want to cut gum litter in half?

Dropped chewing gum is litter that can’t simply be swept away.

We show that when charities, companies and governments combine to get litterers to change behaviour, they do. And we want to work in your community.

The Chewing Gum Action Group runs a unique campaign which unites the manufacturers, Government and the charity Keep Britain Tidy to encourage people to enjoy the product, but to dispose of it properly.

If you’re a local authority, now it’s your opportunity to tackle the problem with the help of the Chewing Gum Action Group and change behaviour in your area.

Last year’s results

14

local authorities
took part last year

54%

less gum litter
on average

93%

reduction in
one community

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Who are CGAG?

We’re the experts on fighting gum litter. The Chewing Gum Action Group (CGAG) is a behaviour change campaign designed especially for local authorities.

Please take a minute to look through our website, learn more about us, our past work and how your community can take part – for free.

"Chewing gum is difficult and costly to clean up. Gum stuck to the floor creates a negative perception for residents, shoppers and local businesses. This gum campaign successfully raised awareness, reduced gum littering and reminded everyone that if you drop gum you face a big fine."

Councillor Alex Norris, Nottingham City Council

"It costs on average £2 to remove each piece of gum, so this campaign saved us vital funds which could then be better spent elsewhere. Encouraging behaviour change is the only long-term and sustainable solution to the problem of littered gum. Working with the Chewing Gum Action Group was a really successful way of tackling this issue and urging people to dispose of their gum responsibly. "

Councillor Phil Townshend, Coventry City Council

"This campaign had a dramatic effect on the amount of gum litter on our streets. We saw a massive reduction of 93%. This shows the campaign not only led to a huge improvement in the quality of the city’s streets, but also genuinely changed attitudes."

Lucy Prisk, Cardiff City Council
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What’s going on in our world?

Applications

CGAG works with local authorities across the UK to get gum litterers to change their behaviour and bin their gum. With good reason: a piece of gum on the pavement costs... 15th
May

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Previous campaigns

2012

The 2012 campaign tapped into the excitement surrounding the Olympic and Paralympic Games, urging people to do their country proud.

2011

Following-up on the 2010 campaign with new graphics, we kept reminding people that dropping gum would cost them a packet.

2010

The ‘Save Yourself a Packet’ campaign drove home the point that improper gum disposal came with an £80 fine, and encouraged people to do the right thing.

© Chewing Gum Action Group 2013