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Bin It Your Way!

Each year, local authorities and business improvement districts (BIDs) are invited to take part in the Chewing Gum Action Campaign.  In 2016, 11 campaigns were run across the UK and saw an impressive 36% average reduction of dropped gum in monitored areas.

For 2017 we are providing councils with a campaign pack that they can use in their local areas and we will also be funding outdoor advertising in targeted areas in England, Scotland, Wales and Norther Ireland.

 

Last year’s results

11

organisations
took part last year

36%

less gum litter
on average

64%

reduction in
one community

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Who are CGAG?

We’re the experts on fighting gum litter. The Chewing Gum Action Group (CGAG) is a behaviour change campaign designed especially for local authorities.

Please take a minute to look through our website, learn more about us, our past work and how your community can take part – for free.

"This campaign had a dramatic effect on the amount of gum litter on our streets. We saw a massive reduction of 93%. This shows the campaign not only led to a huge improvement in the quality of the city’s streets, but also genuinely changed attitudes."

Lucy Prisk, Cardiff City Council

"It costs on average £2 to remove each piece of gum, so this campaign saved us vital funds which could then be better spent elsewhere. Encouraging behaviour change is the only long-term and sustainable solution to the problem of littered gum. Working with the Chewing Gum Action Group was a really successful way of tackling this issue and urging people to dispose of their gum responsibly. "

Councillor Phil Townshend, Coventry City Council

"Chewing gum is difficult and costly to clean up. Gum stuck to the floor creates a negative perception for residents, shoppers and local businesses. This gum campaign successfully raised awareness, reduced gum littering and reminded everyone that if you drop gum you face a big fine."

Councillor Alex Norris, Nottingham City Council
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What’s going on in our world?

Chewing Gum Action Group

Congratulations to our eight hugely deserving Green Flag Award special innovation winners 🌳✨ Mill Park Reserve, Northamptonshire Kings Park,...
An alarming 80% of marine litter comes from the land. Please help protect the ocean and wildlife by disposing of your rubbish responsibly.
Glitter is a microplastic. Help protect the environment by choosing biodegradable alternatives.
We will be working with WaterAid UK as our new Eco-Schools England Water topic champion
Working together, we want to inspire volunteers to clean up not only our villages, towns and cities but also our rivers and beaches, creating a chain of...

@keepbritaintidy

We are running two fantastic litter-acy competitions for schools ahead of the 2018 #GBSpringCleanhttps://t.co/flT8I7ubv4
RT @KeepBritainTidy: 80% of marine litter comes from the land. Join our #GBSpringClean and let's clean up the country: https://t.co/28Av7sG
RT @RSPCA_official: Each year we receive thousands of calls about animals caught up in litter. We're proud to be supporting the 2018 #GBSpr
12 days of (a greener) Christmas: Instead of shopping for gifts, why not think ‘make, bake or create’. Homemade tru… https://t.co/gIWeadWHWg

CH-OOSE WISELY

Anti-littering campaign ‘hits home’ to drive responsible gum disposal    6th
Sep


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Apply now to become a partner in the 2016 chewing gum litter campaign

Of all the items that end up as litter, there’s one that can’t be swept away and that’s chewing gum. To tackle the problem, gum manufacturers,... 23rd
Mar


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London's Oxford Street transformed in the fight against litter

Campaign launches to change behaviour towards chewing gum disposal 19th
Oct


Read more...
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Previous campaigns

2012

The 2012 campaign tapped into the excitement surrounding the Olympic and Paralympic Games, urging people to do their country proud.

2011

Following-up on the 2010 campaign with new graphics, we kept reminding people that dropping gum would cost them a packet.

2010

The ‘Save Yourself a Packet’ campaign drove home the point that improper gum disposal came with an £80 fine, and encouraged people to do the right thing.