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Apply now to be a partner in this year's campaign

Dropped chewing gum is litter that can’t simply be swept away.

We show that when charities, companies and governments combine to get litterers to change behaviour, they do. And we want to work in your community.

The Chewing Gum Action Group runs a unique campaign which unites the manufacturers, Government and the charity Keep Britain Tidy to encourage people to enjoy the product, but to dispose of it properly.

This year's 'Bin It Your Way' campaign posters and videos can be seen above.

Get all the latest news and have your say on our Facebook page

This year's campaigns are scheduled for September 2014.  

If you are a Local Authority, Business Improvement District or Town Centre Managment organisation, you can appy now to become a partner in this year's campaigns by completing the application form and sending it to us by Friday 16 May 2014.

Last year’s results


local authorities
took part last year


less gum litter
on average


reduction in
one community

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Who are CGAG?

We’re the experts on fighting gum litter. The Chewing Gum Action Group (CGAG) is a behaviour change campaign designed especially for local authorities.

Please take a minute to look through our website, learn more about us, our past work and how your community can take part – for free.

"This campaign had a dramatic effect on the amount of gum litter on our streets. We saw a massive reduction of 93%. This shows the campaign not only led to a huge improvement in the quality of the city’s streets, but also genuinely changed attitudes."

Lucy Prisk, Cardiff City Council

"It costs on average £2 to remove each piece of gum, so this campaign saved us vital funds which could then be better spent elsewhere. Encouraging behaviour change is the only long-term and sustainable solution to the problem of littered gum. Working with the Chewing Gum Action Group was a really successful way of tackling this issue and urging people to dispose of their gum responsibly. "

Councillor Phil Townshend, Coventry City Council

"Chewing gum is difficult and costly to clean up. Gum stuck to the floor creates a negative perception for residents, shoppers and local businesses. This gum campaign successfully raised awareness, reduced gum littering and reminded everyone that if you drop gum you face a big fine."

Councillor Alex Norris, Nottingham City Council
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What’s going on in our world?

Chewing Gum Action Group

Our latest campaign is due to be launched on Monday 7 October 2013
Our New 2013 Advertising Campaign is about to start! From May 2nd, you'll be seeing lots of these posters below everywhere! Look out for our new TV...
Be on the look out for the 'Bin It your way' Ecocabs in Galway City today. They will be happy to give you a little lift for free if you would like. Don't...
We will be in Dublin tomorrow at 3pm so if you see us come over and say hi. We will be handing out gum wraps and you might even get a lift from one of our...
The 'Bin it your way' Ecocabs are in Meath today so be on the look out and take a little lift for free!


20% of the food we buy ends up as waste, 1/2 of this is going straight from the fridge into the bin
@RoyalMail @RoyalMailStamps still no joy. Could someone please get in touch.
@RoyalMail @RoyalMailStamps will do. Thanks.
@RoyalMailStamps would someone be able to get in touch directly as I've tried to call and email regarding working with you. Thanks.

New campaign launches to reduce littered chewing gum

The Chewing Gum Action Group (CGAG) has launched a new advertising campaign with the aim of reducing littered gum across the UK. Encouraging gum chewers to ‘Bin it... 6th



Chewing Gum Action Group works with local authorities and other organisations across the UK to encourage gum litterers to change their behaviour and bin their chewing... 15th

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Previous campaigns


The 2012 campaign tapped into the excitement surrounding the Olympic and Paralympic Games, urging people to do their country proud.


Following-up on the 2010 campaign with new graphics, we kept reminding people that dropping gum would cost them a packet.


The ‘Save Yourself a Packet’ campaign drove home the point that improper gum disposal came with an £80 fine, and encouraged people to do the right thing.