Bin It Your Way!
Of all the items that end up as litter, one of them can’t be swept away and that’s chewing gum.
To tackle the problem, gum manufacturers, governments and the charity Keep Britain Tidy run an annual campaign to encourage people to dispose of their gum correctly.
The campaigns are funded by gum manufacturers: The Wrigley Company, Perfetti Van Melle and Mondelez International (Cadbury). The group also receives support from Defra, the Scottish and Welsh governments, Keep Wales Tidy, Zero Waste Scotland, the Food and Drink Federation and the Chartered Institute of Wastes Management (CIWM). It’s a unique example of competing companies pooling resources to educate consumers about how to properly dispose of their product.
Each year, local authorities and business improvement districts (BIDs) are invited to submit applications for the campaign to run in their area. In 2014, 12 were selected across the UK and we saw an impressive 38% average reduction of dropped gum in monitored areas with some areas recording reductions of up to 90%. This year’s campaigns are scheduled for October 2015 where we planning to use the ‘Bin It Your Way!’ posters that were used in 2013 and 2014, as they have been so well received with the public.
Participating partner organisations receive, at no cost to themselves, outdoor advertising and media relations and PR support. In return, partners are asked to magnify the campaign’s message by working with local retailers and pitching in to give the campaign a higher profile.