'Sin Bin' / 'Guilty Not Charged' campaign 2008

The 2008 campaign produced positive results demonstrating that the 'Sin Bin' / 'Guilty Not Charged' campaign has been successful for a second year running.

The adverts

• 37% to 42% increased awareness
• A rise in people claiming to dispose of gum properly 2008 (62%) vs 2007 (44%)
• Spontaneous campaign awareness was 44%

Campaign message

• 73% of gum droppers said the ad is likely to make them stop
• 81% said it made them realise that there is a fine
• 6 in 10 said it made them feel guilty about dropping gum

Gum counts

• An overall reduction as high as 62% in some areas

Case studies

Download the case studies below to find out more about our
most successful campaigns.

• Test Valley Borough Council

  Case Study

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• Worcester City Council

  Case Study

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• Doncaster Metropolitan Borough

  Council Case Study

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