'Save Yourself a Packet' campaign 2009
The 2009 'Save Yourself a Packet' campaign tells people in no uncertain terms how much they could be fined for dropping gum. It runs between August and September - check back here soon to see the results.
Media
The campaign runs mainly in outdoor media sites, including roadside posters, lamppost banners, phone kiosks, bus sides, digital escalator panels and digital ad vans.
Participating authorities
15 local authorities from all over the UK are taking part in the campaign. Find out how you can get involved here