'Save Yourself a Packet' campaign 2009

The 2009 campaign produced positive results, indicating that the campaign, which was now in its third year running, was proving to be a continual success.

The adverts

38% Total awareness

Campaign message

1 in 5 claimed that the ads were likely to make them stop
94% (vs. 81% in 08) said the campaign made them realise there is a fine for dropping gum
83% (vs. 75% in 08) said it made them think about the effect of dropping gum

Gum counts

Gum litter reduction of 48% in 2009