Engage and work with local businesses, retailers and schools
Getting local businesses and institutions actively involved in your campaign is a great way of creating greater impact on the local community. Here are a few suggestions of the types of people in the community you might want to get involved:
Schools (A-level or equivalent age), colleges and other places of higher education:
- Provide posters to display in communal areas such as common rooms and cafeterias
Universities:
- Provide posters to display in communal areas
- Use student radio and newspapers to help spread the message on campus by word-of-mouth
- Distribute disposal solutions at freshers’ fairs and similar events
Health / Community centres:
- Hospitals may find disposal solutions useful, as smokers often resort to chewing gum when they are unable to smoke
- Provide posters for display near exits
Banks:
- Provide stickers for ATM machines with the campaign strapline, encouraging customers to use their ATM receipts for wrapping their gum and putting it in the bin
Retail outlets:
- Retail outlets may be willing to display the campaign posters in their shop window
- Your target audience is predominantly female and aged between 16 and 34; fashion outlets may be the best places to target