1.
Select sites for surveying the effect
of the campaign
When choosing your survey sites, you need to consider at least 10 areas (the exact number will depend on the size of the area). The types of areas and premises you choose should be:
- Close to advertising sites
- Areas where chewing gum may be a problem i.e. outside fast food outlets
- Parades of shops
- Bus or train stations
- Areas where young people congregate (e.g. outside cinemas, nightclubs and pubs)
- Public buildings or office blocks
The survey areas should be 10m2 and the shape of each area will depend on the type of frontage you select. Once the survey areas have been chosen, make a simple diagram illustrating them or (unobtrusively) mark them out. You might want to note features such as bins and door entrances. Then make another diagram showing the survey sites in relation to the whole campaign area.