Running a Campaign

Set out below is a list of things you need to do during the running
of your campaign:

2.

Engage and work with local businesses,
retailers and schools

Getting local businesses and institutions actively involved in your campaign is a great way of creating greater impact on the local community.

Here are a few suggestions of the types of people in the community you might want to get involved:

Schools (A-level or equivalent age), colleges and other places of higher education:

  • Provide posters to display in communal areas such as common rooms and cafeterias

Universities:

  • Provide posters to display in communal areas
  • Use student radio and newspapers to help spread the message on campus by word-of-mouth
  • Distribute disposal solutions at freshers’ fairs and similar events

Health / Community centres:

  • Hospitals may find disposal solutions useful, as smokers often resort to chewing gum when they are unable to smoke
  • Provide posters for display near exits

Banks:

  • Provide stickers for ATM machines with the campaign strapline, encouraging customers to use their ATM receipts for wrapping their gum and putting it in the bin

Retail outlets:

  • Retail outlets may be willing to display the campaign posters in their shop window
  • Your target audience is predominantly female and aged between 16 and 34; fashion outlets may be the best places to target