Bin It Your Way

The Gum Pop

Check out the video on You Tube

2012 CAMPAIGN

The 2012 campaign tapped into the excitement surrounding the Olympic and Paralympic Games, urging people to do their country proud.

Find out more

2010/11 CAMPAIGN

Following-up on the 2010 campaign with new graphics, we kept reminding people that dropping gum would cost them a packet.

Get involved

2009 CAMPAIGN

The 2009 campaign produced positive results, indicating that the campaign, which was now in its third year running, was proving to be a continual success.

Get involved

2008 CAMPAIGN

The 2008 campaign produced positive results demonstrating that the 'Sin bin' / 'Guilty not charged' campaign has been successful for a second year running.

Find out more

Why get involved?

By promoting behaviour change among gum-droppers through local, paid-for campaign materials, you can help create a cleaner, more attractive environment for residents, visitors and businesses in your area.

95%

of primary retail and commercial sites in England have gum staining.

How can we help?

How do we work with partner organisations?

We deliver everything authorities and other land managers need to plan, launch, implement and monitor campaigns in your community. We do ask for some co-ordination for media events to really get the message out, but there’s no cost.

We provide stickers for bins, lamp post banners, posters for council owned sites and for local businesses to use and other creative campaign material. We also provide press kits with lots of useful information to target local media outlets. In certain areas we will also provide paid-for advertising

We work with organisations to develop a range of local campaign initiatives to achieve maximum impact.

And we measure our success, to help achieve lasting change.

ADVERTISING CAMPAIGN

A medium-weight, month-long, fully-paid-for
outdoor advertising campaign.

Current campaign

POSTERS

A select number of A3 and A4 posters and merchandise for local use. See our campaigns section for downloads.

Campaigns

SUPPORT

Support from a campaign coordinator.

Take part

DEFRA

National media relations, headed up by Defra

Defra website

GUIDANCE

Support and guidance on local PR
and media relations.

Running a campaign

ENVIRONMENT

The opportunity for improved local
environmental quality (LEQ).

results

COMMUNITY

The opportunity to further engage with your local community to encourage responsible litter behaviour.

RESULTS

Take part

What would local authorities and other land managers be expected to deliver?

INCREASED VISIBILITY

Increased visibility of enforcement messages, i.e. ‘fines’ for gum littering as part of the campaign.

AMPLIFY THE MESSAGE

Work with local businesses to amplify the
campaign message and visuals.

LAUNCH

Coordinate and execute local launch of
the campaign and local PR, including local
media campaign.

PLANS

Let us know if you are doing anything to launch your campaign so we can incorporate it into our national campaign.

MEASUREMENT

Monitor what impact your campaign has had and let us know your results!

FEEDBACK

Brief feedback after the campaign has been completed, which might include a short case study.

Running a campaign

Advice and support

The Chewing Gum Action Group can provide you with plenty of advice and support on the running of your gum litter campaign.

Campaign co-ordination

Once you are successfully selected to take part you will be provided with a full kit of campaign materials for you to use. If you have any questions, then you can contact us for help, though the kit is all very self-explanatory. We'd also love to hear about your plans.

Fixed penalty notice

The effectiveness of the campaign relies on the successful enforcement of the fixed penalty notices of up to £80 in the UK and up to £75 in Wales. For more information on fixed penalty notices, please visit the Defra website.