Why get involved?

All local authorities want a cleaner, gum-free environment for their community.

The incorrect disposal of chewing gum is a significant issue, with the Local Environmental Survey of England finding gum staining in 95% of primary retail and commercial sites.

By promoting behaviour change among gum-droppers through local, paid-for advertising campaigns, you can help create a cleaner, more attractive environment for residents, visitors and businesses in your area.

How can we help?

The Chewing Gum Action Group will help make starting a gum litter campaign in your area as easy as possible. We will provide you with everything you need, including:

• A medium-weight, month-long, fully-paid-for outdoor advertising campaign
• A select number of A3 and A4 posters for local use – take a look at previous campaigns
• Support from a campaign coordinator
• National media relations, headed up by Defra
• Support and guidance on local PR and media relations
• The opportunity for improved local environmental quality (LEQ)
• The opportunity to further engage with your local community to encourage responsible litter behaviour

What would local authorities be expected to deliver?

• Increased visibility of enforcement messages, i.e. ‘fines’ for gum littering as part of the campaign
• Work with local businesses to amplify the campaign message and visuals
• Coordinate and execute local launch of the campaign and local PR, including local media campaign
• Provide the Chewing Gum Action Group with detailed information about your campaign, including schedules and communication plans
• Measurement of gum reduction in hot spot sites, before and after the campaign, following guidelines to be issued by the Group
• Brief feedback after the campaign has been completed, which might include a short case study